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Pinterest more important to brands than Instagram
Our “Social Media around the World 2012” study is clear: the two social networks with the biggest growth potential are Pinterest and Instagram. They seem to be the only sites that will find their place...
View ArticleOnly a small window of opportunity for brands on social media
Even in the modern world, marketing is still about reaching out to a lot of people. Now that the impact of traditional media seems to erode, marketers dream about thousands or even millions of fans and...
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How to write a ‘content conversion’ plan?
Last week, the paper ‘four steps to a more effective social media usage’ was published on my blog. The first step in this approach is to write a ‘content conversion’ plan. In this post, the focus is on...
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